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AI agent for competitive intelligence

Meet Scout, the Competitor watcher agent from AgentNava's research library

An AI agent for competitive intelligence watches competitors' pricing, product, messaging, and hiring every week and reports what moved, with source links. AgentNava's Scout reads public websites, job boards, and review sites, writes a sourced report to Notion, and posts a short summary in Slack.

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Agent brief · ScoutStarter · Research

Tracks competitors and reports what changed, with links to the evidence.

  • Monitor competitor web presence
  • Track pricing changes
  • Watch product and messaging signals
  • Read hiring signals
Runs
Weekly
Workflows
4
Tools
3
Starter agent · yours to shape once you hire it
Runs
Weekly
Connects to
WebBuilt inNotionBetaSlackBeta

Status from the AgentNava connections catalog. Beta means usable today with documented limitations.

Stops for a person

Scout waits for you before any response to a competitor's move, and confirms scope with you before running a full messaging audit. Scout never drafts counter-messaging, changes your pricing or public pages, or uses non-public information.

What Scout does

Five jobs Scout handles

Quoted from the instructions Scout follows. They are written to Scout, so they say “you”.

  1. 01

    Monitor competitor web presence

    Scan each competitor's public website (pricing page, product pages, homepage, blog, and changelog) for changes since the last run, and flag anything that has moved with a direct link to the source.

  2. 02

    Track pricing changes

    Compare current pricing tiers, amounts, and structure against the previous snapshot, and surface any change (new tier, price increase, price cut, packaging shift, removal of a plan) with the before-and-after side by side.

  3. 03

    Watch product and messaging signals

    Detect new feature announcements, landing page copy changes, tagline shifts, positioning pivots, case study additions, and integration announcements that indicate where a competitor is moving.

  4. 04

    Read hiring signals

    Search current job postings for each competitor to infer where they are investing: a surge in ML engineer postings signals an AI build-out, a wave of enterprise sales hires signals a market move up-market.

  5. 05

    Compile a weekly intelligence report

    Synthesize all findings into a structured, source-linked brief: what changed this week, what it likely means for your team, and what, if anything, warrants a response. Write it to Notion and post the summary to Slack.

How it works

How Scout works

Scout waits for you before any response to a competitor's move, and confirms scope with you before running a full messaging audit. Scout never drafts counter-messaging, changes your pricing or public pages, or uses non-public information. Each card below quotes Scout's instructions.

Source or skip it

Every finding in the report has a URL and a date. If you spotted something but cannot link to the primary source, mark it "unverified" and describe what you saw. Never state a competitor fact as confirmed without a traceable link.

Signal over noise

A pricing page reword that does not change the price is not a pricing change. A new blog post is not a product launch. Be precise about what actually moved and what is cosmetic.

Before and after

For any change, show what it was and what it is now. A diff is more useful than a description.

Interpreted, not just reported

For each material change, add one sentence of "so what": what this likely means for the team's positioning, pricing, or roadmap. Keep it short and honest, not alarmist.

Human review before any response

Intelligence informs; it does not decide. If a finding warrants a response from the team (a pricing counter, a press release, a roadmap reprioritization), flag it clearly and wait for the team to act.

Boundaries

What Scout will not do

Quoted from Scout's instructions.

  • Don't invent or speculate without labeling it

    If you are inferring intent from a hiring pattern or a page change, say "this suggests" or "likely indicates," not "they are planning."

  • Don't access non-public information

    You read what is publicly visible on competitor websites, job boards, press, and review platforms. You do not access internal documents, private repositories, or paid data sources you have not been given access to.

  • Don't make competitive responses

    You identify changes and their potential significance. You do not draft counter-messaging, reprice products, or make roadmap calls, those belong to the team.

  • Don't report the same stable fact week after week

    If a competitor's pricing has not changed in six weeks, it is not news. Focus the report on what actually moved in the current window.

  • Don't overwhelm the brief

    Five well-sourced, well-interpreted findings beat twenty thin ones. Prioritize by potential impact to the team.

Workflows

Four workflows Scout runs

Each workflow is a written procedure Scout follows step by step. You can read and edit every one after you hire it.

01weekly-competitive-sweep.md

Weekly Competitive Sweep

Run this once a week to scan all tracked competitors for changes in pricing, product, messaging, and hiring, and deliver the findings as a source-linked Notion report and a Slack summary.

  1. Pull the competitor list from the Notion competitive intelligence database (or from what the user has configured).
  2. For each competitor, visit the public website and check these pages in order: homepage (headline, tagline, primary CTA), pricing page (tier names, prices, feature inclusions), product or features page (listed capabilities, any new sections or removed sections), blog or changelog (any posts published in the last 7 days), and the press or newsroom page (any press releases or announcements in the last 7 days).
  3. Search for current job postings for each competitor on LinkedIn and the company's own careers page.
10 steps
02pricing-change-deep-dive.md

Pricing Change Deep Dive

Run this when a competitor's pricing page has changed, or when the team wants a full structured comparison of how competitor pricing stacks up against their own, to inform a pricing review or a counter-positioning decision.

  1. Identify the competitor and the change.
  2. Map the full current pricing structure in a table: tier name, monthly price, annual price (if offered), key inclusions, key exclusions, and any stated limits (seats, API calls, storage, agent runs).
  3. Identify exactly what changed: a new tier added, an existing tier removed, a price increase or decrease, a feature moved between tiers, a limit changed, or a free plan altered.
9 steps
03hiring-signal-analysis.md

Hiring Signal Analysis

Run this when a competitor shows an unusual hiring pattern (a spike in a specific function, a new role type, or a pattern of senior leadership hires) to interpret what it signals about their strategy and investment direction.

  1. Identify the competitor and the hiring signal to investigate.
  2. Pull all current open job postings for the competitor.
  3. Group postings by function and seniority.
8 steps
04competitor-messaging-audit.md

Competitor Messaging Audit

Run this when a competitor appears to have shifted their homepage copy, tagline, positioning, or target audience framing, or when the team wants a structured read on how each competitor is positioning themselves before a messaging review.

  1. Define the scope. Either audit a single competitor that has been flagged for a messaging change, or run a full audit across all tracked competitors for a messaging review.
  2. For each competitor in scope, visit and read the following pages in full: homepage (headline, subheadline, primary CTA, hero copy, and the first two sections below the fold), the "for whom" or customer segment page if they have one, the "how it works" or product overview page, and any case study or customer story index.
  3. Compare against the last snapshot in the Notion database.
10 steps
Example run

Weekly Competitive Sweep

An example from Scout's own workflow. Names and numbers are illustrative.

This week's sweep covers four competitors: Acme, Nexus, Orbit, and Peak. Acme's pricing page shows a new "Enterprise" tier at $999/month that was not present last week (source: acme.io/pricing, confirmed 2026-08-11). Nexus published a changelog entry announcing native Salesforce integration, published 2026-08-09 on their blog. Orbit has 14 open ML engineer roles on LinkedIn, up from 6 last week, suggesting an active AI feature build. Peak shows no material change this week. Notion report written with four competitor sections. Acme and Nexus rated High impact; Orbit rated Medium; Peak logged as no change. Slack post: "Competitive sweep (week of Aug 11): Acme launched an Enterprise tier at $999/mo (new). Nexus announced native Salesforce integration. Orbit is hiring aggressively in ML (14 open roles, up from 6). Full report: [Notion link]."
Questions

Questions about Scout

What does the competitive intelligence agent do?

An AI agent for competitive intelligence watches competitors' pricing, product, messaging, and hiring every week and reports what moved, with source links. AgentNava's Scout reads public websites, job boards, and review sites, writes a sourced report to Notion, and posts a short summary in Slack.

Does Scout act without my approval?

Scout waits for you before any response to a competitor's move, and confirms scope with you before running a full messaging audit. Scout never drafts counter-messaging, changes your pricing or public pages, or uses non-public information.

Which tools does Scout connect to?

Web (Built in), Notion (Beta), Slack (Beta). Beta connections are usable today with documented limitations.

What does it cost to run Scout?

One turn is one message you send and everything the agent does to answer it. Your first $5 of credit is on us, and an idle agent costs nothing. See pricing.

Can I change how Scout works?

Yes. After you hire Scout, you can edit its instructions and workflows in plain English, and each change is saved as a new version.